What will actually happen to you
One written application, a shortlist video, two weeks of pre-work, then thirty days on a street. The pre-work is not a warm-up. It is what makes strangers able to inspect each other’s weeks without a referee.
- 1
Apply, in writing
Five questions. This is where you sell yourself in, not where we sell at you. One question decides it: what will you have finished 30 days from now. Something that exists at the end passes. A feeling does not.
- 2
A 60-second video, shortlist only
If your application lands, you record one minute: why you, and what you’ll have finished. You’ll be speaking to your street every day, so how you talk about your goal matters.
- 3
Accepted, then paid
$125, once, by a link Michael sends you. Never on this site. All of it comes back if you leave before your day one, or within 14 days of paying, whichever is later. After day one it stays, whatever happens.
- 4
The pre-work, about two weeks
Recorded training plus a call with Michael: leading numbers against lagging ones, digging for the truer goal, and cutting it to what 30 days can actually hold. You leave with your page: the goal, pass or fail criteria in writing, and week one planned.
- 5
Take a plot on a street
There is no fixed start date. You join a street with places left, meet the people already building on it, and your own 30 days start when your page is locked. A street at mixed stages is the point: the houses ahead of you show you what is coming.
- 6
Day 1
You lay the first brick, and the clock is yours: the windows follow your own day-start and day-end, not midnight.
The shape of the thirty days
Every day
Tonight, 60 seconds on camera: what happened today, and what tomorrow’s brick is. In the morning, 30 seconds: say it out loud and lay it. Both posts place the next part of your house, and the work done fills it in.
The windows follow your own day. You set your day-start and day-end, and someone finishing at 2am has a 2am deadline, not a missed day.
Every week
One fixed call: your lodge of 6, an hour, nine minutes each. You show your house, name one thing you want eyes on, and hear the same from the others. It is the one appointment in the format, and it is not optional.
Between calls, anyone on the street can open a 30-minute drop-in and whoever is free joins. Streets are matched within a few hours of your time zone, so the people watching your morning post are awake.
What the house is for
Every built day adds the next part, in order, and the roof is the 21st. A missed day never leaves a hole in the house: you carry on from where you stopped. The strip underneath keeps the honest count of all 30 days, so the house is the reward and the strip is the record. Days beyond the roof decorate the place, and your finished houses stay on the streets you built them on.