The 30-Day Sprint
day 2121▶
A house being built: part 21 of 21The slab — day 1, work doneWall boards — day 4, work doneWall boards — day 5, work doneWall boards — day 6, work doneWall boards — day 7, work doneWall boards — day 8, work doneWall boards — day 9, work doneThe left post — day 2, work doneThe right post — day 3, work doneThe doorway — day 10, work doneThe door — day 11, work doneThe left window — day 12, work doneThe right window — day 13, work doneThe fascia — day 14, work doneThe roof — day 15, work doneThe roof — day 16, work doneThe roof — day 17, work doneThe roof — day 18, work doneThe roof — day 19, work doneThe chimney — day 20, work doneThe ridge — day 21, work done

This month’s goal: pricing page live and sent to 20 past clients

A brick a day
brings your
dream to life

Don’t let another month fly by. Let’s cut your dream into daily bricks, so you can build alongside nine peers on a similar path.

Apply for a plot
The street

Meet your neighbours

This is Ember Row: 6 people, 4 plots still open. Priya is one part from her roof. Dan is five days in. Asha has flagged today’s brick for eyes. You choose the plot you build on, and that address is yours.

day 1212
Asha — day 12 of 30The slab — day 1, work doneWall boards — day 5, work doneWall boards — day 6, work doneWall boards — day 7, work still owedWall boards — day 8, work doneWall boards — day 10, work doneWall boards — day 11, work doneThe left post — day 2, work doneThe right post — day 3, work doneThe doorway — day 12, work doneThe door — not built yetThe left window — not built yetThe right window — not built yetThe fascia — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
day 99
Tom — day 9 of 30The slab — day 1, work doneWall boards — day 4, work doneWall boards — day 5, work doneWall boards — day 6, work doneWall boards — day 8, work doneWall boards — day 9, work doneWall boards — not built yetThe left post — day 2, work still owedThe right post — day 3, work doneThe doorway — not built yetThe door — not built yetThe left window — not built yetThe right window — not built yetThe fascia — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
day 1212
Michael — day 12 of 30The slab — day 1, work doneWall boards — day 4, work still owedWall boards — day 5, work doneWall boards — day 6, work doneWall boards — day 8, work doneWall boards — day 9, work doneWall boards — day 10, work still owedThe left post — day 2, work doneThe right post — day 3, work doneThe doorway — day 11, work doneThe door — day 12, work doneThe left window — not built yetThe right window — not built yetThe fascia — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
+ build here
day 2626
Priya — day 26 of 30The slab — day 1, work doneWall boards — day 4, work still owedWall boards — day 5, work doneWall boards — day 6, work doneWall boards — day 8, work doneWall boards — day 9, work doneWall boards — day 10, work doneThe left post — day 2, work doneThe right post — day 3, work doneThe doorway — day 13, work doneThe door — day 14, work doneThe left window — day 15, work still owedThe right window — day 16, work doneThe fascia — day 17, work doneThe roof — day 19, work doneThe roof — day 20, work doneThe roof — day 21, work doneThe roof — day 22, work doneThe roof — day 25, work doneThe chimney — day 26, work doneThe ridge — not built yet
+ build here
day 1818
Mei — day 18 of 30The slab — day 1, work doneWall boards — day 5, work doneWall boards — day 6, work doneWall boards — day 7, work doneWall boards — day 8, work doneWall boards — day 9, work doneWall boards — day 10, work still owedThe left post — day 2, work doneThe right post — day 4, work doneThe doorway — day 11, work doneThe door — day 13, work doneThe left window — day 14, work doneThe right window — day 16, work doneThe fascia — day 17, work doneThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
day 55
Dan — day 5 of 30The slab — day 2, work doneWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetThe left post — day 3, work doneThe right post — day 5, work doneThe doorway — not built yetThe door — not built yetThe left window — not built yetThe right window — not built yetThe fascia — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
+ build here
+ build here
Asha 👁
Tom
Michael
Priya
Mei
Dan

Every house is at its own day of its own sprint, so the street shows you what is coming: somebody’s roof is going on while somebody else lays a slab. Once a week the whole street is on one call, five minutes each, and your slot is named in the agenda. Somebody is waiting on you, at a stated time. That is the entire trick.

Walk the streetSee what actually happens
Streets open now

Browse the streets

Every open street, its theme, and how many plots are free. Pick a door: your plot on any of these is your address for the 30 days.

Baker Street

business · 1 of 10 plots taken
day 11
Michael — day 1 of 30The slab — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetThe left post — not built yetThe right post — not built yetThe doorway — not built yetThe door — not built yetThe left window — not built yetThe right window — not built yetThe fascia — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
Michael
Apply for a plot — 9 free on Baker Street

Penny Lane

business · 1 of 10 plots taken
day 11
Michael — day 1 of 30The slab — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetThe left post — not built yetThe right post — not built yetThe doorway — not built yetThe door — not built yetThe left window — not built yetThe right window — not built yetThe fascia — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
Michael
Apply for a plot — 9 free on Penny Lane

Sunset Boulevard

fitness · 1 of 10 plots taken
day 11
Michael — day 1 of 30The slab — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetThe left post — not built yetThe right post — not built yetThe doorway — not built yetThe door — not built yetThe left window — not built yetThe right window — not built yetThe fascia — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
Michael
Apply for a plot — 9 free on Sunset Boulevard

Bourbon Street

business · 1 of 10 plots taken
day 11
Michael — day 1 of 30The slab — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetThe left post — not built yetThe right post — not built yetThe doorway — not built yetThe door — not built yetThe left window — not built yetThe right window — not built yetThe fascia — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
+ build here
Michael
Apply for a plot — 9 free on Bourbon Street

Ember Row

business · 6 of 10 plots taken · demo street, seeded data
day 1212
Asha — day 12 of 30The slab — day 1, work doneWall boards — day 5, work doneWall boards — day 6, work doneWall boards — day 7, work still owedWall boards — day 8, work doneWall boards — day 10, work doneWall boards — day 11, work doneThe left post — day 2, work doneThe right post — day 3, work doneThe doorway — day 12, work doneThe door — not built yetThe left window — not built yetThe right window — not built yetThe fascia — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
day 99
Tom — day 9 of 30The slab — day 1, work doneWall boards — day 4, work doneWall boards — day 5, work doneWall boards — day 6, work doneWall boards — day 8, work doneWall boards — day 9, work doneWall boards — not built yetThe left post — day 2, work still owedThe right post — day 3, work doneThe doorway — not built yetThe door — not built yetThe left window — not built yetThe right window — not built yetThe fascia — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
day 1212
Michael — day 12 of 30The slab — day 1, work doneWall boards — day 4, work still owedWall boards — day 5, work doneWall boards — day 6, work doneWall boards — day 8, work doneWall boards — day 9, work doneWall boards — day 10, work still owedThe left post — day 2, work doneThe right post — day 3, work doneThe doorway — day 11, work doneThe door — day 12, work doneThe left window — not built yetThe right window — not built yetThe fascia — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
+ build here
day 2626
Priya — day 26 of 30The slab — day 1, work doneWall boards — day 4, work still owedWall boards — day 5, work doneWall boards — day 6, work doneWall boards — day 8, work doneWall boards — day 9, work doneWall boards — day 10, work doneThe left post — day 2, work doneThe right post — day 3, work doneThe doorway — day 13, work doneThe door — day 14, work doneThe left window — day 15, work still owedThe right window — day 16, work doneThe fascia — day 17, work doneThe roof — day 19, work doneThe roof — day 20, work doneThe roof — day 21, work doneThe roof — day 22, work doneThe roof — day 25, work doneThe chimney — day 26, work doneThe ridge — not built yet
+ build here
day 1818
Mei — day 18 of 30The slab — day 1, work doneWall boards — day 5, work doneWall boards — day 6, work doneWall boards — day 7, work doneWall boards — day 8, work doneWall boards — day 9, work doneWall boards — day 10, work still owedThe left post — day 2, work doneThe right post — day 4, work doneThe doorway — day 11, work doneThe door — day 13, work doneThe left window — day 14, work doneThe right window — day 16, work doneThe fascia — day 17, work doneThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
day 55
Dan — day 5 of 30The slab — day 2, work doneWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetWall boards — not built yetThe left post — day 3, work doneThe right post — day 5, work doneThe doorway — not built yetThe door — not built yetThe left window — not built yetThe right window — not built yetThe fascia — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe roof — not built yetThe chimney — not built yetThe ridge — not built yet
+ build here
+ build here
Asha 👁
Tom
Michael
Priya
Mei
Dan
Apply for a plot — 4 free on Ember Row
Where it came from

It started as a spreadsheet

Years ago I ran this on a Google Sheet with two friends. No app, no product, no coach. Three people wrote down what they had done that day and what came next, and knew the other two would read it.

That was the whole system, and it worked when nothing else had. All three of us still stand on what we built in that sheet. Not because anyone found discipline, but because for the first time somebody was expecting the day’s work to exist.

This site is that sheet, made real: the daily line became two short videos, the row of ticks became a house, and the two friends became a street.

Why this exists

Dreams are free. Building them is what breaks us.

We change the goal, we put it off for good reasons, and nobody is waiting on us. Each of those gets a specific fix here: the goal is locked before day one, the day is cut small enough to hit, and a street of people sees whether you did it.

Before day one

You record your vision

One minute on what you are building and why. It sits at the start of your record as the first brick, so every day that follows makes sense to the people watching. A face on camera is optional.

End of each day

You bake tomorrow’s brick

60 seconds on camera. What happened today, and what tomorrow’s step is. Writing tomorrow down tonight is what lets your head put it down.

Start of each day

You lay it

30 seconds. Say it out loud. Your street is up, and most of them have already said theirs. Both posts place the next part of your house, and the work done is what fills it in.

The house cannot lie

The house is generated from your record, so it cannot drift from the truth and it cannot be faked. A part you posted for but never did the work on stays hollow, visible from across the street. Nobody scolds you. The building just says what happened.

A missed day never leaves a hole: the build carries on from where you stopped, and the roof needs 21 built days out of 30. The slack is deliberate, because people have lives.

The brick teaches sizing

A brick only counts when the work actually happened, and you choose each brick yourself the night before. Promise too much and your house goes hollow in public, so within a week you learn to cut a day down to something you can genuinely hit.

That sizing skill is the thing people leave with. The house is how it gets taught without a single lecture.

The method

Boring mechanics, chosen on purpose

Nothing here is motivational. Each piece exists because it changes what you do the next morning, and the reasoning behind every one is written up on Why it works.

Tomorrow is named tonight

The end-of-day post ends by saying what tomorrow’s brick is. A step with a name and a time gets done far more often than a plan that lives in your head, and your head gets to put it down.

A witness, never an audience

Ten people see whether the day happened, and your slot on the weekly call is named in a published agenda. There is no feed and no unread count anywhere. Every message on a street is about somebody’s specific day, which is why it stays worth reading.

The day is cut small

You size each brick yourself the night before, and the house shows honestly whether it happened. Within a week that teaches the one skill that outlasts the sprint: cutting work down to what a real day can hold.

For you if

  • You’re already earning and already capable, and the thing you actually want has stalled for a year.
  • You can say what would exist at the end of 30 days.
  • Nobody is waiting on your own deliverable, and you know it.

Not for you if

  • You want motivation. The street expects, it never cheers.
  • You can’t name the thing. The pre-work cuts a real goal into bricks, it doesn’t find you one.
  • You’re looking for therapy or emotional support. This isn’t that, and the FAQ says so plainly.

Thirty days from now, something exists

At the end you have a finished thing, a house that shows how it got built, and the record of every day it took. Not a feeling that it went well. Applications are read by a person, and no is a normal answer.

Apply for a plot

$125 for the 30 days, refundable before your day one or for 14 days after paying, whichever is later.